From Olaplex and Salt & Stone to Sol De Janeiro – The Best Prime Day Deals on Raved-About Beauty Products

All products and services featured are independently chosen by editors. However, Billboard may receive a commission on orders placed through its retail links, and the retailer may receive certain auditable data for accounting purposes.

Get ready to shop till you drop. Amazon Prime Day 2025 is finally upon us.

The day has finally come where you can easily shop some of the best deals of the year on beloved products from hair care to makeup. With so many deals afoot, we’ve taken it upon ourselves to create a comprehensive list of some of the best of the best beauty deals you can shop right now. We’re talking deals up to 50% off on raved-about brands like Revlon, Olaplex, Sol De Janeiro, SHEGLAM, Kosas, NYX, Saie, Clinique, Salt & Stone and so much more.

You’ll want to act fast. You can only shop these deals up until the end of the day on July 11. Whether you’re looking to update your beauty routine with top-notch products or simply checking out the best the beauty world has to offer, you’re in the right place.

The smell of this body cream alone makes it worth the splurge. Add to the fact that the product is currently 20% off and it instantly becomes a must-have. Trust us. This viral body cream from Sol De Janeiro is scented with the brand’s “Cheirosa ’62” fragrance, a blend of pistachio, salted caramel, and vanilla that evokes a beach vacay. If you aren’t sold yet, this body cream also works to firm and moisturize the skin too, thanks to caffeine-rich guarana and rich cupuaçu butter. With this in your arsenal, you’ll be smelling and looking good in no time.

Revlon’s ColorStay line of liners is iconic. Not only are they ultra-creamy and pigmented, but the product can be used on the eyes, lips and face to create just about any look. If you can dream it up, you can create it with this liner. Right now, the Multi-Liner is available for 16% off on Amazon in eight unique shades. Our favorite shade is 010 Mischief Maker, a burgundy hue that we think would look universally flattering, but especially good on green or hazel eyes.

This ITK product is one of Miley Cyrus’ fave lip balms, and it’s currently on sale for 23% off. You know it’s good if it has the Cyrus stamp of approval. This lip product includes key ingredients, including shea butter, coconut oil and vitamin E that work to combat dry skin, locking in moisture for a plush, non-sticky feel. Beyond the hydrating formula, the pointed doe-foot applicator allows for precise application every time. With this balm in your arsenal, you’ll be waving bye-bye to chapped lips, for an affordable price to boot.

This Maybelline concealer works to conceal discoloration, smooth out wrinkles and hide acne scarring, and it’s from the drugstore. You’ve got the pigment and staying power of a high-end concealer with a price tag that’s hard to beat. Age Rewind is non-comedogenic, meaning it won’t clog your pores, and it comes in a slew of shades so you can easily find the right hue for you. If you can believe it, this concealer is even more affordable at $8.98. At this point, buying a few shades is a no-brainer.

This viral K-Beauty sunscreen is a two-for-one deal, and it’s currently on sale for $22.40. Round Lab’s Birch Juice product is a sunscreen and moisturizer in one. It features SPF 45 along with skincare ingredients like hyaluronic acid and niacinamide that hydrate, leaving the skin looking shiny and plump. Once applied, this moisturizer meets sunscreen goes on clear and thin without leaving a pesky whitecast. It’s sun protection with an added hydrating bonus. What’s not to love?

Looking to upgrade your haircare regimen? Olaplex is currently running a Prime Day 2025 deal that includes a comprehensive hair kit made to bring health and shine back to your lovely locks. Retailing for $44.80, this kit includes three of Olaplex’s best-selling products, their Bond Maintenance shampoo and conditioner duo, along with a small but mighty bottle of their anti-frizz Bonding oil. This three-piece kit works on all hair types and aims to hydrate, nourish and strengthen your hair without the use of sulfates or parabens.

Good deodorant is a must-have, especially during the summer. If you’re prone to sweating like I am, not to fear. Salt & Stone is currently having a major sale on their beloved Natural Deodorant in the heady scent santal and vetiver. Beyond the heavenly smell, this stick deodorant is long-lasting, aluminium-free and travel-ready thanks to its compact size. You’ll be protected for up to 48 hours of summer fun without breaking a sweat.

Girls’ night just got so much better. Right now on Amazon, you can get 10 Tonymoly face masks for $20.80. That’s $2.08 per sheet mask. The 10-piece set includes an array of masks that aim at targeting specific skincare needs, whether that be hydrating, tightening or reducing redness. With this deal, you can feel free to pamper your skin without breaking the bank.

Clinique’s viral Almost Lipstick Tinted Lip Balm in the nostalgic Black Honey hue is currently available on Amazon for $17.50, 30% off its original price. This tinted balm was launched back in 1989, becoming the popular choice for the likes of Drew Barrymore, Julia Roberts, Courteney Cox and Kate Moss. This balm experienced a resurgence in popularity in 2022, thanks to TikTok, and the rest is history. If you haven’t been able to get your hands on this popular product, now’s your chance.

There’s no excuse for dry skin, especially when Glow Recipe Plum Plumping & Hydrating Hyaluronic Acid Serum is only $38 on Amazon. This serum has a silky gel-like texture that harnesses the antioxidant power of plums along with five molecular weights of next-gen hyaluronic acid that help hydrate for a youthful glowing complexion. Plant-based silk protein beefs up this formula, creating a healthy skin barrier by guarding against free radicals. This is for our dry-skin girls. We see you and we understand you. Hydration, even in the hot summer sun, is imperative for your skin’s health. To use, pump a few drops onto the palm of your hands and gently pat onto the skin.

Blendable and oh-so-pigmented, SHEGLAM’s Color Bloom liquid blush is popular for a reason. Retailing for $6.99, the liquid flush comes in a matte finish with a medium but buildable coverage. It all happens thanks to the liquid blush’s applicator, a wide doe foot saturated with product that you can dot onto your skin.

Once applied, you can tap the blush out with your fingers or buff in with a fluffy brush for an airbrushed look. Color Bloom comes in a multitude of shades that work for all skin tones, but On Point is our fave. The muted rose petal-esque pink has neutral undertones that universally work to bring a wash of color to your cheeks. For a sunkissed look, we recommend dotting this blush on the cheekbones, chin and the bride of the nose.

If you’re like me, your under eyes could use some help. Dark shadows under the eyes are a major concern for a lot of sleep-deprived folks. Unfortunately, they can also be a product of genetics. Whatever the case may be, you have nothing to fear — Kosas Revealer Concealer is here to save the day.

Retailing for $6.50, this concealer is buildable and hydrating, brightening the under eyes seamlessly while leaving a skin-like finish. No caking here. Unlike traditional concealers, Kosas’ formula is jam-packed with hyaluronic acid, a hydrating ingredient that reduces the risk of the concealer settling into fine lines. The concealer is further beefed up with help from caffeine and pink algae extract, ingredients that may brighten to leave the wearer looking youthful and wide awake. No coffee necessary.

It’s time to embrace the natural face you were given, enhancing your looks with natural tips and tricks. A good way to help reduce puffiness is with a gua sha tool. You know it works because gua sha — a healing therapy — has been used in beauty routines in China going back thousands of years. The scraping tool — which can be made of various hard materials such as stone and jade — has since been adapted to provide different benefits. Kitsch’s gua sha tool is made of stainless steel, a material that works to cool and help depuff the skin.

Stainless steel is also non-porous, meaning it won’t harbor bacteria or moisture like would. This also means your products will absorb better. In general, gua sha tools are used to massage the body in tandem with an oil or moisturizer, promoting blood circulation and lymphatic drainage. Lymphatic drainage is just a fancy way of saying you’re moving extra fluid from a swollen area into an area where the lymph nodes will work to drain said fluid.

It’s heatwave season, which means protecting your skin, especially while on the go, can be a challenge. Tocobo Cotton Airy Sun Stick makes sunscreen application simple. No messy cream or spray, just swipe on and go. The SPF 50 formula is contained in a roll-up stick that glides on, leaving the skin with a matte finish sans the nasty white cast. A sunblock that reads “Broad-spectrum” simply means it protects the skin from both UVA and UVB rays. These pesky rays can cause skin cancer and premature aging if the skin is left unprotected. The Sun Stick is super compact, small enough to chuck in your bag or fanny pack making it perfect for festival season for application on the fly.

This soft matte lipstick from Saie is quintessential 90s in a bottle. Our pick is shade 01 Nouveau, a blush hue with brown undertones. This pick is not only universally flattering but feels comfortable on the lip, unlike other matte formulas. It’s what we’d like to call a satin matte. Not your mama’s matte lippie, Saie’s formula is long wear, shine-free and hydrating, everything a traditional matte is not. How does it work? Well, it’s all thanks to hydrating ingredients such as hyaluronic acid, olive oil, jojoba esters and berry fruit wax that condition the lips, creating a plump look that’s irresistibly kissable. If our chosen shade isn’t your thing, Amazon has five others that are just as good.

Juicy lips are simply elite in our book. If you’re ready to get glossy for summer, NYX’s Fat Oil Lip Drip is available on Amazon for just $6.69. You’ve got 14 unique shades from clear to pink to choose from. Our favorite? 06 Follow Back, a coral hue with flecks of glitter suspended throughout. The beauty about NYX’s lip oil, and lip oils in general, is that they’re not sticky.

The formula is oil based rather than a sticky gel base, meaning the product sits comfortably on the lips without leaving an uncomfortable residue. These lip oils offer up to 12 hours of hydration, while the tint is even and buildable. We like the glitter flecks because they catch the light, offering the lips a three-dimensional finish. If you don’t like the glitter, there are plenty of finishes to choose from that aren’t jam-packed with shine.

Pimples are the worst. They always pop up at terrible times, showing up unannounced like a toxic ex. Instead of suffering, Starface has offered acne-prone people the option to embrace our skin conditions while treating the issue. Meet Hydro-Stars, a unique pimple patch formulated to reduce the appearance of spots after just one use.

These patches are both cute and effective, formulated with a singular ingredient, hydrocolloid, a substance borrowed from surgical dressing that’s clinically proven to improve the appearance of pimples overnight. This substance absorbs fluid and reduces redness, creating tangible results. The star shape allows users to adorn their faces playfully, taking attention away from their acne. For those looking to prevent acne, Starface’s bright blue Salicylic Acid Hydro-Stars are also currently on sale at Amazon.