Ford (F) is having a strong sales year.
Thanks to buyers who rushed to the dealership to beat the 25% auto tariffs that President Donald Trump enacted in April, many auto industry giants are having a strong 2025.
Car buyers, motivated by the threat of tariffs making cars cost more down the road, and car sellers, who used incentive programs to get people through the door, have coalesced to create a vibrant buyer’s market.
Related: Ford debuts plan to increase sales that car buyers will love
Ford has been running its “From America, For America” campaign to provide customers with employee pricing.
Ford increased sales in the year’s first half by 6.6% to 1.11 million units. Even its struggling EV lineup saw a nearly 15% increase to 156,509 units. Total vehicle sales in the second quarter were up more than 14%.
Now, the company is introducing its 0-0-0 summer sales event, featuring zero down payment, zero percent interest for 48 months, and zero payments in the first 90 days of the contract to attract even more customers.
But even though the company’s sales are humming, it is still encountering old problems.
Ford issues recall for over 850,000 U.S. cars due to faulty fuel pump
Ford issued its second recall in as many weeks after recalling more than 850,000 vehicles across the country due to a low-pressure fuel pump that can fail, potentially causing the engine to stall.
Ford will mail the issue to 2021-2023 Bronco, Explorer, Lincoln Aviator, F-250 SD, F-350 SD, F-450 SD, F-550 SD, 2021-2022 Lincoln Navigator, Mustang, F-150, and 2022 Expedition vehicle owners on July 14.
A second letter will be sent once a remedy is available.
Owners can contact Ford customer service at 1-866-436-7332. Ford’s number for this recall is 25S75.
Earlier in July, Ford recalled over 200,000 vehicles due to a software failure that causes the back camera of its cars to malfunction.
The defective cameras will either display a blank screen, preventing the driver from getting complete rearview visibility, or continue to show the image even after the driver has finished using it, creating significant confusion.
Related: Ford CEO Jim Farley has a scary message about China EVs
To solve the problem, Ford dealerships will update the rearview camera software at no cost to the owners.
In the meantime, Ford will notify all vehicle owners who might have been affected by July 28.
Affected vehicles include:
- Bronco Sport, model years 2021-2024
- EcoSport, model years 2020-2021
- Edge, model years 2019-2020
- Escape, model years 2020-2022
- Expedition, model years 2020-2021
- Explorer, model years 2020-2024
- F-150, model years 2019-2020
- F-250 SD, model years 2020-2022
- Fusion, model years 2019-2020
- Maverick, model years 2022-2024
- Mustang, model years 2019-2023
- Ranger, model years 2019-2023
- Transit, model years 2020-2023
- Transit Connect, model years 2018-2022
Ford issued a bunch of recalls in March
Earlier this year, Ford issued eight different recalls affecting some of its popular models.
In its most significant recall, 933 Ford Maverick trucks built between August 20, 2021, and October 9, 2023, did not have the proper software update installed when they came in for a prior recall, which caused the digital instrument cluster not to display key safety-related information.
Another recall stemming from a prior recall affects 141 Mavericks built between August 18, 2021, and October 6, 2022. These vehicles were not updated correctly after a previous recall to address an issue with the brake lights.
More Ford news:
- Ford CEO Jim Farley has a scary message about China EVs
- Forget Tesla, Ford is eyeing even bigger EV rivals
- Ford takes bold shot at its biggest rivals
In addition, just two singular Maverick trucks built between March 9, 2022, and April 25, 2022, have been recalled due to a failure to fix a previous recall.
In December 2024, Dearborn-based Ford sought to take charge of improving vehicle quality. That year, data from the National Highway Traffic Safety Administration (NHTSA) showed that the Blue Oval issued 67 recalls in 2024, affecting approximately 4,777,161 vehicles.
The previous year, the automaker led the industry with 54 recalls that affected 5,692,135 vehicles in the United States. This was an improvement over the prior year, as it led the industry with 68 recalls in 2022.
Related: Popular Ford newcomer overtakes Jeep in a key area
Great Job Tony Owusu & the Team @ TheStreet Source link for sharing this story.