To celebrate World Emoji Day 2025, Tinder has released fresh data uncovering how emojis influence modern dating, highlighting the ones that help users flirt, tease, and connect—and those that might backfire. Far from outdated, emojis are playing a crucial role in digital courtship, helping singles express emotion, build chemistry, and sometimes, unintentionally send the wrong signals. With this spotlight, Tinder is reminding everyone that what you text could make or break the vibe.
July 17 is World Emoji Day!
These little yellow faces have taken over our messages… and our hearts
Today, we celebrate their power to say a thousand things without a single word #WorldEmojiDay #Emoji #emojiday pic.twitter.com/EJQrbiiR1a
— Michel Reverte (@michelreverte) July 16, 2025
According to the platform’s internal data, nearly 20% of first messages on the app contain at least one emoji. In India, red hearts, winking faces, and sparkles are the most-used emojis in bios by Gen Z users, while users aged 26 and up favor the same set, with the addition of smiling face with smiling eyes. Emojis continue to act as the informal language of digital flirting and self-expression.
Globally, countries like the US, Brazil, Germany, France, Spain, and the UK lead in emoji usage on Tinder. In bios, top global emojis include the winking face, red heart, sparkles, and tearful joy—all suggesting playfulness and emotional expression. In actual messages, the global favorites shift slightly toward laughter-based emojis like face with tears of joy and (rolling on the floor laughing), reflecting humor as a primary interaction style.
some people say “i like you”
i say
— Tinder India (@Tinder_India) July 17, 2025
Despite Gen Z being accused of “canceling” emojis, Tinder data shows that emoji usage remains high, especially among users aged 18 to 25. Emojis not only help start conversations but also potentially reveal emotional cues. However, not all emojis are received equally. While waving hand, smiling face with sunglasses, face with tears of joy and red heart tend to create friendly or flirty tones, others like steam from the nose or sleeping face are more likely to trigger ghosting due to being too intense, ambiguous, or dull.
Interestingly, certain emojis—like the pleading face, persevering face, and kissing face —may give off signals of emotional over-investment or mixed intentions, which could push matches away. Tinder even cheekily warns that sending a peach emoji or eggplant emoji might drastically lower your chances of exchanging contact information, reminding users to read the digital room before diving into emoji-heavy flirting.
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