During the course of the Seattle Seahawks 29-13 victory over the New England Patriots in Super Bowl LX, several notable names with Texas connections made appearances in commercials. Given the enormous viewership during the sporting event, from a brand marketing perspective, these three hours of television are basically, well… the Super Bowl. Here’s who we spotted. Did we miss anyone?
Tecovas Gets Poetic About the American West
Founded in Austin in 2015, this Western footwear brand has definitely pulled itself up by its bootstraps. Their “True West” ad came out last year, but its inclusion during the Super Bowl marks the company’s first foray into the vaunted terrain. Featuring sweeping cinematic shots of vast landscapes, galloping horses, and a train traversing a dusty expanse, the commercial concludes by musing, “We might not need more people in the West, but would it hurt to have a little more West in the people?”
Poppi Taps Charli XCX for a College Rager
Charli is here for the vibes, and so are we. After a college student pops a Poppi, the classroom erupts into a bombastic dance party. Then, Rachel Sennott crashes through the ceiling before someone vomits glitter and a cowgirl shows up on a white stallion. Oh, and there’s a flamethrower.
Post Malone Takes a Tumble in a Bud Light Commercial
Dallas-raised pop artist Post Malone plays a wedding day hero alongside Peyton Manning in Bud Light’s Super Bowl ad. After a keg of beer rolls down a hill at a wedding, Malone leaps after it. Though the beer proves so enticing that he’s soon joined by the bride and most of the guests. They all meet up at the bottom for a cold pint.
Matthew McConaughey Tussles with Bradley Cooper for Uber Eats
Austin’s most recognizable movie star is not new to Uber Eats campaigns about sports being a conspiracy to sell food. He appears again in the new spot to taunt Bradley Cooper about the truth behind the food delivery company’s motives. (Parker Posey also makes a cameo.) At the end, Cooper caves and asks if they can squash the beef. McConaughey thinks for a moment before noting, “Beef is food; so is squash.”
James Talarico Takes on Billionaires
“Billionaires don’t just influence politicians—they own them,” the Texas Democrat and Round Rock native says as the TV spot begins. Talarico continues to focus on campaign promises to combat PAC spending, rein in contribution limits, and curb politician stock trading. The commercial won’t run nationally and is slated to air specifically in the Houston market. Compared to the six figures the campaign spent, a 30-second national spot is running a record $10 million, according to USA Today. Read more about Talarico’s ad on our site here.
SpaceX Quotes a Science Fiction Master
Would it really be the world’s stage if Elon Musk didn’t find a way to crash the party? The Tesla CEO’s Texas-based satellite internet company Starlink ran a regional ad touting its capabilities. As stunning images of rockets and picturesque landscapes roll, a philosophical voiceover from sci-fi writer Arthur C. Clarke muses about the incredible power of satellite technology.
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Order in less than 2 minutes by visiting https://t.co/fUko3xSviJ or, if you live in the US, by calling 1-888-GO-STARLINK to get connected with the Starlink service plan that works best for you pic.twitter.com/D17EDQi9wL
— Starlink (@Starlink) February 8, 2026
Great Job Bryan C. Parker & the Team @ Austin Monthly Magazine Source link for sharing this story.
