Meta has announced a significant update to Threads, its microblogging platform, aimed at giving content creators a better understanding of how their posts are performing. Revealed on Tuesday, the improved Threads Insights will provide deeper analytics and visibility into content discovery, a move that could help attract more creators to the growing platform.
In a blog post, Meta explained that the upgraded Insights feature is designed to offer creators a more detailed view of post performance. Unlike earlier, when Threads only offered basic analytics, users will now be able to track various metrics including total views, interactions, and follower growth. This overhaul marks a major step in Meta’s strategy to make Threads a more creator-friendly space, especially as its daily active users (DAUs) continue to grow, reportedly hitting 115.1 million across iOS and Android.
One of the key features of the new Threads Insights is the ability to tap into specific metrics. Users can now explore detailed breakdowns of engagement, including likes, replies, quotes, and reposts, directly through the Interactions section. The platform also now highlights a user’s top-performing posts and gives visibility into how many views, comments, and likes each piece of content has received.
Threads just leveled up Insights!
New analytics tools now show the following!
Detailed Engagement
• See engagement metrics with likes, replies, quotes, and reposts!Follower Growth
• See growth in top cities, countries, age, & gender!Performance Trends
•… pic.twitter.com/a0sj4vWZ7X— Brian MacDuff (@itstheBMAC) July 23, 2025
In addition, the Followers section has been improved to show follower growth trends, top cities and countries where audiences are based, and demographic information like age and gender. These features give creators valuable audience data to help tailor content strategies more effectively.
Threads is also introducing performance tracking over time, with new charts that display trends in views and interactions across a selectable range of seven to 90 days. This allows content creators to analyze what types of content perform well and when. Importantly, the updated Insights tool will now reveal where a post was discovered, even if it surfaced through other Meta apps, providing greater clarity on content reach and visibility.
The move follows the recent appointment of Connor Hayes, a long-time Meta executive, as the new Head of Threads. Hayes has been involved in developing several Meta products and is now tasked with overseeing the platform’s daily operations.
As Threads seeks to challenge platforms like X (formerly Twitter), these improved analytics features appear to be part of a broader push to bring more creators on board. With better tools to track engagement and audience growth, Threads is positioning itself as a serious contender in the social media space.
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