Spotify takes a swing at gaming with a mini golf game ahead of ‘Happy Gilmore 2’ release | TechCrunch

Netflix and Spotify have teamed up to launch a golf-inspired game as a way to promote “Happy Gilmore 2,” the sequel to Adam Sandler’s 1996 comedy film, which premieres on Netflix this Friday, July 25.

This partnership represents a new venture for Spotify, as the music platform has never teamed up with another company to create a gaming experience within its app before.

Gaming is an area Spotify has largely overlooked, so working with the streaming giant is notable, even if only for a promotional campaign as it could serve as a test to see if consumers resonated with the experience. Since the game is tied to a beloved cult classic, it also presents a unique opportunity to boost engagement.

Spotify says it developed the game in partnership with MiK Studio.

The new mini-game, titled Happy Gilmore 2 Tournament, is available exclusively within the Spotify app. To play, users must perfect their golf swing by tapping on their device as they aim to complete all three holes.

The game also offers a unique audio-visual experience, featuring audio clips from the movie when users complete each round, along with a personalized playlist of “happy” tracks curated specifically for the user. Players can also discover Easter eggs, such as Happy’s boots, his signature hockey stick, and an alligator.

At the end of the experience, users can watch the official “Happy Gilmore 2” trailer and share their personalized playlist and final score on social media.

While this is the first time Spotify has worked with another company to develop a gaming experience, it’s worth noting that Spotify previously launched a hidden game on its platform as more of an Easter Egg. That game, released in 2023, was called ‘Eat This Playlist’ and was a variation of the classic Snake arcade game where players control a growing snake and avoid obstacles.