Indian Smartphone Market Grows 7.3% In Q2 2025: IDC Report Highlights Key Trends

India’s smartphone market showed signs of recovery in the second quarter of 2025, with shipments growing 7.3% year-over-year (YoY), according to IDC’s latest report. In total, 37 million smartphones were shipped during Q2 2025. The first half of the year (H1 2025) saw 70 million units shipped, marking a modest 0.9% YoY growth. Despite this positive momentum, weak consumer demand and rising prices may restrict overall growth for the rest of the year.

Vivo Leads the Market, Followed by Samsung and Oppo

Vivo retained its top position in Q2 2025, ahead of Samsung and Oppo. The surge in shipments was driven by new model launches across price segments, discounts on older devices, improved offline margins, and strong promotional efforts.

Segment-Wise Performance

• Entry-level segment (under $100): Saw 22.9% YoY growth, increasing market share from 14% to 16%. Xiaomiled with its Redmi A4 and A5.
• Mass budget segment ($100–$200): Grew by just 1.1% YoY, with market share falling from 44% to 42%. Vivo, Oppo, and Realme dominated this space.
• Entry-premium segment ($200–$400): Shrunk by 2.5% YoY, dropping market share from 30% to 27%. Vivo, Samsung, and Oppo led, while Motorola made notable gains.
• Mid-premium segment ($400–$600): Recorded strong 39.5% growth, with Oppo and OnePlus increasing their market presence.
• Premium segment ($600–$800): Saw the highest growth at 96.4% YoY, with market share doubling from 2% to 4%. Apple’s iPhone 15 and 16 accounted for over 60% of sales.
• Super-premium segment (above $800): Grew by 15.8%, maintaining a 7% market share. Samsung overtook Apple, holding 49% share versus Apple’s 48%.

Chipset and Channel Trends

Qualcomm-powered devices grew by 37.6% YoY, taking 33.9% market share, while MediaTek’s share fell to 44.3% due to a 15.4% shipment drop.

Offline channel shipments grew by 14.3% YoY, increasing their share to 53.6%. Meanwhile, the online market share declined from 49.7% (Q2 2024) to 46.4% but rose quarter-over-quarter from Q1 2025.

Outlook for H2 2025

IDC predicts a slight dip in overall shipments in the second half of 2025 due to rising prices and weaker demand, especially in the budget Android segment. However, iPhone sales continue to grow, and brands may shift focus toward launching fresh models instead of promoting older stock.

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