German car-maker Volkswagen has rolled out a subscription model to access top-speed for some of its electric car models.
Per reports, customers who bought the ID.3 range of vehicles can opt to pay a little extra to unlock the maximum throttle of their car’s engine. The company is offering the services for £16.50 per month or £165 annually. Also, at £649, the patron can avail the service for lifetime. The caveat is that the subscription cannot be transferred to other cars by the same user. It will only be valid for a singular model. Per the company, the new subscription based model will allow users to opt for a sportier experience.
Pay Rs 2,000 Subscription Each Month To Increase Your Volkswagen Car’s Power https://t.co/BRLApb7DrJ pic.twitter.com/ZPJdO81b4R— NDTV (@ndtv) August 19, 2025
Reactions poured in with users online dropping hilarious memes and taking a dig at the car manufacturer. One user screamed, “STOP PUTTING PAID SUBSCRIPTIONS ON EVERYTHING.” Another remarked, “The problem isn’t so much that they are doing it. It’s that there are people who are going to pay for it. If people stopped paying for crap like this, they would stop doing it.” A third user quipped, “Can’t wait for the “brake subscription.” $50/month if you want to stop safely.” Yet another user wrote, “Imagine getting out-accelerated by someone’s debit card declining.” Another netizen asked
How do big companies keep making the shittiest business decisions humanely possible?
STOP PUTTING PAID SUBSCRIPTIONS ON EVERYTHING pic.twitter.com/MM0suacgy4— TXslickman (@txslickman) August 17, 2025
Voltswagen said: pic.twitter.com/7rA9yBRmXm— slim (@jadar___) August 18, 2025
The problem isn’t so much that they are doing it,
It’s that there are people who are going to pay for it.
If people stopped paying for crap like this, they would stop doing it.— Michael Urwin (@Michael_Urwin) August 18, 2025
Can’t wait for the “brake subscription.” $50/month if you want to stop safely.— Abhishek (@_Abhi_Ke_Abhi) August 17, 2025
Imagine getting out-accelerated by someone’s debit card declining pic.twitter.com/g7VraHJR09— lucash (@justlucash) August 17, 2025
pic.twitter.com/MLmP4IKbAv— washed (@notwashed) August 17, 2025
pic.twitter.com/fOM7toi4w3— kanha korgaonkar (@KorgaonkarKanha) August 18, 2025
How do big companies keep making the shittiest business decisions humanely possible?— blingblingbwoy (@blingblingbwoy) August 17, 2025
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Cover: Patrick Gawande / Mashable India
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