Not even the world of ice cream is safe from the drama, y’all. Jerry Greenfield — yes, the Jerry from Ben & Jerry’s — is officially stepping away from the iconic brand after nearly 50 years. Why? Because, according to his longtime partner-in-scoops, Ben Cohen, Jerry isn’t vibing with their parent company anymore.
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Jerry Said, “Y’all Got Me F’d Up”
In a heartfelt open letter shared to the ice cream brand’s website, Greenfield announced his resignation with a “broken heart.” He alleged that Unilever effectively silenced Ben & Jerry’s ability to advocate for causes like peace, human rights, and racial justice. Ben Cohen shared with NBC that Jerry had been “torn apart” for a while now and just couldn’t stay in a situation where the company’s values were being stifled.
The final straw? Unilever’s decision to fold Ben & Jerry’s under the new Magnum Ice Cream Co. umbrella — something both founders had tried to prevent. Additionally, Jerry says he felt “muzzled” by Unilever, especially when it came to speaking out on social justice issues that have always been core to the brand’s mission.
“It’s with a broken heart that I’ve decided I can no longer, in good conscience, and after 47 years, remain an employee of Ben & Jerry’s. I am resigning from the company Ben and I started back in 1978. This is one of the hardest and most painful decisions I’ve ever made,” the ice cream icon shared in the letter.
This Is Why Jerry Is Standing On Business
Let’s be clear: this isn’t just about ice cream flavors. It’s about the soul of a billion-dollar brand that built its name on speaking out — from Black Lives Matter to climate change to LGBTQ+ rights. According to Ben, Ben & Jerry’s has recently been blocked from making statements on everything from the war in Gaza to Black History Month. And while Jerry chose to step away, Ben says he’s staying in the fight: “It’s a big platform…and I think it’s worth saving.”
Jerry wanted you to hear this from him.
We built Ben & Jerrys to stand for peace and love. It was needed then and it’s needed more than ever now. Which is why @MagnumGlobal must #FreeBenAndJerrys
See Jerry’s full message at https://t.co/p8Qqyw3Ei5 and be part of the campaign. pic.twitter.com/c9eWCKWrQu
— Ben Cohen (@YoBenCohen) September 18, 2025
What’s The Next Scoop?
Magnum issued a statement thanking Jerry for his service, but they’re seemingly still not on the same page.
“We remain committed to Ben & Jerry’s unique three-part mission — product, economic, and social — and remain focused on carrying forward the legacy of peace, love, and ice cream of this iconic, much-loved brand,” a spokesperson for Magnum said.
Meanwhile, Ben’s calling on consumers to join in on the fight. The ice cream co-founder wants to convince the parent company to let it be run by socially aligned investors. Because, let’s face it: this isn’t just about what’s in your pint — it’s about what the brand stands for.
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What Do You Think Roomies?
Great Job Desjah & the Team @ The Shade Room Source link for sharing this story.
