Jamaica’s Creatives Brought the Magic to Christmas Connection | THEBEYONDWOMAN

On December 7, 2025, TheBeyondWoman stepped into the Jamaica Pegasus for the flagship staging of Suga Lifestyle’s Christmas Connection, and one thing was clear from the start — this wasn’t just a holiday pop-up. It was a movement dressed in Christmas lights, powered by culture, connection, and the kind of creative energy you can’t replicate online. Patrons showed up in droves on December 6 and 7 at The Jamaica Pegasus, filling the space with excitement and intention. They were greeted by an eclectic lineup of award-winning, forward-thinking artisans who brought innovation, passion, and craftsmanship to every booth.

And the tastings? Legendary.

Patrons were treated to the kind of flavours that stir nostalgia and spark conversation. AU Trading’s handmade Sorrel Liqueur—crafted from a cherished family recipe—was the highlight for many, rich with the warm familiarity of Christmas sorrel, elevated into a smooth, spirited indulgence that felt like tradition poured into a glass.

Not far behind, bold heat lovers crowded around CrEATe & Co.’s fiery Scotch Bonnet Sauce, generously drizzled over sizzling sausages. It was the kind of spice that doesn’t just hit the tongue—it wakes up the senses and leaves you reaching for more. Nations Choice delivered their signature glazed ham, tender and well-seasoned, reminding everyone why Jamaican holiday tables are undefeated. And of course, JABLUM Coffee held court as the crowd’s reigning favourite—aromatic, full-bodied, and unmistakably Jamaican in every sip.

The event also became a launchpad for rising founders and fresh ideas. Likkle Bliss Ltd., stepping into her first vendor spotlight, captured hearts (and stomachs) with her soft, perfectly spiced cinnamon rolls, selling out long before the curtains closed. Meanwhile, Roar I Organics from the hills of Gutters, St. Elizabeth, made a powerful debut, introducing cold-pressed green juices, herbal teas, tonics, and natural cleansers—each one rooted in holistic wellness and crafted from the island’s abundant natural ingredients.
It was more than a marketplace moment—it was proof that innovation, culture, and purpose can coexist beautifully when founders lead with passion and authenticity.

What made this coverage extra special for TheBeyondWoman was the presence of our Community Ambassador, Mikhayla Brown, who attended on December 7. Mikhayla didn’t just observe — she engaged. She had the unique opportunity to speak directly with the entrepreneurs, hear their stories, and capture their passion for building brands that serve both community and culture. She also connected with local authors, wellness founders, and lifestyle entrepreneurs, learning firsthand what drives them, what challenges shaped them, and what keeps them committed to showing up, even in a world that constantly pushes digital convenience over real-world value.

TheBeyondWoman’s coverage with Community Ambassador, Mikhayla Brown

Adding to the family-friendly appeal, children experienced a magical Kids Interactive Village by Bear Tingz Jamaica, where little ones played in the snow with Santa on the terrace. The event also hosted a Toy Drive and Yoga for Charity, both filled to capacity, reflecting a deeper purpose beyond commerce — one rooted in giving back.

Suga Lifestyle CEO Gabrielle Burgess shared sincere gratitude for the community that supported the toy drive and filled the terrace for Yoga for Charity. This staging went beyond celebration and into relief, mobilizing six major project donations after Hurricane Melissa displaced families from Western parishes to Kingston.With support from Suga Lifestyle, the Prudential Foundation, and partners including National Bakery and Ayrton Distributors Ltd., nearly 100 residents each at the Marie Atkins Night Shelter, Golden Age Homes, and Cluster F in Vineyard Town received food, drinks, toiletries, clothing, and medical supplies.Toys from the drive will bring Christmas joy to children at the Mervis Braham Child Care Facility and the Pringle Home, reminding us that impact matters just as much as exposure.

This event proved Suga Lifestyle isn’t just championing creatives — it’s championing community. And that’s the real connection.

Burgess added, “As recovery continues, we thank everyone who supported Christmas Connection, B A S E at Janga’s, and our relief mission. Jamaica Together. Sprinkle Christmas cheer. We shall rise again.” Her appreciation for community and creatives continues to set the brand apart.

Christmas Connection proved something powerful: Jamaica’s creative economy isn’t slowing down. It’s evolving, expanding, and creating spaces where artisans don’t just sell — they connect, impact, and remind us why local matters. This event wasn’t just a showcase. It was proof of opportunity, resilience, cultural pride, and the undeniable force of Jamaica’s founders who are building the future of the region’s creative industry, one event at a time.

And trust me — if you missed this staging, keep your eyes open. Suga Lifestyle isn’t done, and neither are we.