Made in Tarrant: Landscape company celebrates 20 years of lawn, plant care with Fort Worth-area location

by Nicole Lopez, Fort Worth Report
January 3, 2026

What began as a lawn mowing business in Dallas during Jason Craven’s teen years went on to become Southern Botanical.

Craven debuted Southern Botanical’s newest location in Haltom City in November. He considers the new spot a testament to the evergrowing success of his landscaping business. From operating out of a home in west Dallas, Southern Botanical has grown over the past 20 years to add locations in Fort Worth-adjacent Haltom City and Carrollton. With new locations, Craven and his business look forward to streamlining operations and providing more customers with their landscaping needs.

Southern Botanical specializes in landscape designing, irrigation installation, and green space maintenance for homeowners and businesses in Dallas-Fort Worth.

Contact information: 

Fort Worth-area location: 2411 Weaver Street, Haltom City

Headquarters: 3151 Halifax Street, Suite 100, Dallas

Phone: 817-497-8906

Website: southernbotanical.com

Facebook: Southern Botanical

Instagram: @southern.botanical

This interview has been edited for length and clarity. 

Nicole Lopez: Start by telling me about Southern Botanical’s history.

Jason Craven: I had full-time employees by the time I was in high school. I actually worked out of my mom’s house for the first several years of the business. When I turned 18, I rented a house down the road and moved my business there. We didn’t have our first office until around 2004. We thought it was just this massive building and we’d be there forever. We grew out of that very quickly. We’ve always done work all over the Dallas-Fort Worth metroplex. But now we have a lot of business up north and in Fort Worth.

Lopez: You have services for both residential and commercial customers. What do they entail?

Craven: Our residential and commercial services are similar. We design and install new landscapes and irrigation systems. Subsequently, we maintain the property such as weeding, mowing, trimming and taking care of the exterior of the properties. We started doing tree care around 10 years ago including a focus on plant and tree health care. That involves taking care of the root systems with fertilization and injections. 

Everyone including cities are realizing what an asset it is to have trees when there’s new construction projects. They make an investment to protect trees, and so we do that for a lot of clients.

Lopez: Considering you’re based in the Cross Timbers and Prairies Ecological Region where there’s all kinds of vegetation, what are the biggest landscape challenges or needs customers come to your business for?

Craven: Our clients really care about the external environment. We have a lot of clients that really invest heavily into providing spaces for their team to work outside or to have places to disconnect and be in nature. I think so many more commercial clients are paying attention to that external environment because the pace of life is going so much faster with technology nowadays, I think it’s important that people get outside and disconnect and be in nature.

Lopez: Which time of year keeps Southern Botanical busiest?

Craven: We have a big push in the spring. That is our busiest time, April and May. Our second big, big push is the fall. A lot of our clients are getting ready for the holidays, so we are quite busy in the fall. 

Lopez: How does a new location adjacent to Fort Worth support your business? 

Craven: Our team commutes from our Dallas office to Fort Worth daily. Not having to make that commute — everybody’s very happy about it. We’re excited to be in Fort Worth. We just opened our office a few weeks ago. It’s really early but we really want to continue to grow and expand there and we think it’s a wonderful market that just makes sense for us.

Lopez: What does Southern Botanical offer that can’t be easily found anywhere else?

Craven: In a lot of ways, it’s the small things. A lot of companies are out there just to mow and get on down the road. We really sweat the details. That’s a big differentiator for us. We’ve developed good, strong systems to make sure that we’re delivering consistently. Our clients appreciate that we’re looking out for their investment. It sounds simple, but it’s very hard to execute, and we’ve just become good at it.

Lopez: Anything you’d like to add?

Craven: We are family owned. We built this business with the long term in mind. Every decision we make is really based on what we feel is best for our team and for our clients and for the long term. We really try to grow and run a conscious business in that way. I definitely think that’s a differentiator for us as well.

Nicole Lopez is the environment reporter for the Fort Worth Report. Contact her at nicole.lopez@fortworthreport.org.

At the Fort Worth Report, news decisions are made independently of our board members and financial supporters. Read more about our editorial independence policy here.

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