Alexa’s 2025 data offers a snapshot of India’s evolving interests and everyday habits, showing how voice assistants have become a regular companion for music, information and entertainment. Between January and November 2025, Indian users turned to Alexa in English, Hindi and Hinglish for everything from K-pop hits and Bollywood classics to true crime podcasts, celebrity trivia, sports and mythology, reflecting a seamless blend of global pop culture and local preferences.
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Music emerged as Alexa’s biggest attraction in 2025. K-pop led curiosity-driven questions, with artists like BTS, Jennie and Blackpink topping the list, alongside global stars such as Taylor Swift, Justin Bieber and Michael Jackson. Indian music legends including Lata Mangeshkar and Kishore Kumar continued to draw interest, while contemporary artists like Arijit Singh, Shreya Ghoshal and Pritam remained favourites.
Alexa also served as a personal DJ for many users, with requests ranging from viral K-pop tracks to Bollywood chartbusters and classic hits. Songs such as APT by Rosé and Bruno Mars, Shaky by Sanju Rathod, Sapphire by Ed Sheeran, and popular film tracks like Saiyaara and Aaj ki Raat were among the most frequently played on Alexa and Amazon Music.
Podcast listening saw steady growth, with Indian users tuning into content across spirituality, business, storytelling and true crime. Popular podcast requests included The Desi Crime Podcast, The Horror Show by Khooni Monday, Finshots Daily, The Ranveer Show, Raj Shamani’s Figuring Out, and mythological series like The Stories of Mahabharata.
Beyond entertainment, Alexa became a quick source for trivia and general knowledge. Users frequently asked about celebrities, sportspersons and business leaders, often focusing on net worth and personal details, with names like Virat Kohli, Shah Rukh Khan, Amitabh Bachchan, Elon Musk and Mukesh Ambani topping queries. Overall, the data shows Indian users seamlessly blending global trends with local interests, using Alexa as a daily gateway to music, information and curiosity.
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Great Job Priya Singh & the Team @ Mashable India tech Source link for sharing this story.
