Amazon introduces a more affordable color screen Kindle | TechCrunch

Amazon is making its color screen Kindle more affordable. Following the launch of the Kindle Colorsoft last year, the retailer on Thursday introduced a lower-cost version of the normally $279.99 device. The new device offers a $30 discount for 16GB of storage instead of 32GB, bringing the cost down to $249.99. A kids edition is also now available.

The original 7-inch Kindle Colorsoft Signature Edition was designed to bring a more engaging visual experience to the popular Kindle e-reader, ideal for digitally browsing comics and other graphic novels or highlighting in different colors. The device offered an adjustable, glare-free display with up to eight weeks of battery life, and it even allows users to invert the black text and white background of pages for those who prefer a dark mode-like experience.

The new 16GB model also features the high-contrast Colorsoft display of the original, the adjustable warm light, battery life, fast page turns, and more. Plus, it includes three months of Kindle Unlimited, the subscription offering access to over 4 million e-books.

However, it won’t include the auto-adjusting front light, wireless charging, or the larger storage space of the Signature Edition.

The Kindle Colorsoft Kids ships with an illustrated cover, a two-year guarantee, and a year of the Amazon Kids+ subscription offering access to books, games, videos, apps, and more. The $269.99 device includes a handful of features to help kids practice reading, too, including a vocabulary builder and a feature called Word Wise that helps them learn new words, as well as the OpenDyslexic font, and Bluetooth connectivity for listening to audiobooks.

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Felicia Ray Owens
Felicia Ray Owenshttps://feliciarayowens.com
Felicia Ray Owens is a media founder, cultural strategist, and civic advocate who creates platforms where power meets lived truth. As the voice behind C4: Coffee. Cocktails. Culture. Conversation and the founder of FROUSA Media, she uses storytelling, public dialogue, and organizing to spotlight the issues that matter most—locally and nationally. A longtime advocate for community wellness and political engagement, Felicia brings experience as a former Precinct Chair and former Chief Communications Officer of Indivisible Hill Country. Her work bridges culture, activism, and healing through curated spaces designed to inspire real change. Learn more at FROUSA.org

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