Global tablet shipments surged 13.1% year-over-year in Q2 2025, according to IDC. The growth was fueled by product refreshes and replacement cycles, extending momentum from the previous quarter. Apple led the market with strong sales of its new iPads, while Samsung secured the second spot, followed by Lenovo. Amazon and Xiaomi rounded out the top five.
India’s Tablet Market Decreased 32.2%YoY in 1H25 to 2.15 Million Units, says IDC. #Samsung and #Apple shipments declined in first half of 2025. Xiaomi and Lenovo shipped more tablets pic.twitter.com/7qnXXnhVZ1
— Danish (@DanishKh4n) August 28, 2025
Global tablet shipments rose 13.1% year-over-year in Q2 2025, reaching 38.3 million units, according to IDC’s Worldwide Quarterly Personal Computing Device Tracker. The growth was driven by fresh product launches, replacement cycles, education projects, and subsidies in China. AI-powered features and performance-focused upgrades also boosted consumer interest, especially in the premium tablet segment.
ALSO SEE: Google Eliminates 35% Of Small-Team Managers Amid Push For Efficiency
Apple led the market with a 33.1% share, shipping 12.7 million units, marking a 2.4% YoY increase. Its strong sales were supported by the latest 10.9-inch iPad and the 11-inch and 13-inch iPad Air models. Samsung followed in second place with 7.2 million shipments, achieving 4.2% growth and an 18.7% share, aided by growing demand in Europe, the Middle East, and Latin America.
India’s tablet shipments fall 42% in Q2 2025#IDC #TabletMarket #India #Samsung #Apple pic.twitter.com/NU4XtTrLk0
— TechPP (@techpp) August 28, 2025
Lenovo retained its third position with an 8.2% share, recording 25% YoY growth by shipping 3.1 million units. Its popular Tab M series, Lenovo Y700, and Xiaoxin Pad Pro drove sales. Amazon re-entered the top five in fourth place, shipping 3.1 million units and witnessing a massive 205% growth, likely fueled by Prime Day inventory build-up and tariff-related concerns. Xiaomi rounded out the top five with 2.8 million shipments and 42% growth, powered by demand for the Xiaomi Pad 7, Redmi Pad SE, and newly launched premium models.
IDC analysts noted that consumer price sensitivity continues to play a major role in shaping the market. Discounts, subsidies, and promotional campaigns heavily influenced buying decisions, with many consumers delaying purchases until deals became available. Even for leading players, promotions were key drivers of sales volumes, while Apple’s growth continued to rely significantly on its lower-range iPad lineup.
ALSO SEE: Hisense UX ULED MiniLED TVs Launched In India: Check Price, Specifications
Great Job Priya Singh & the Team @ Mashable India tech Source link for sharing this story.
