As 2024 comes to an end, Zepto’s latest data highlights how speed-driven shopping has become a part of daily life across India. From record energy drink consumption in Mumbai, where users ordered over 7.8 lakh litres, to Bengaluru’s quirky pairing of coffee and melatonin gummies, the trends reveal evolving consumer habits shaped by fast delivery, late nights, and the constant balance between productivity and rest.
Zepto’s year-end trends report for 2025 shows that milk dominated shopping carts across India, emerging as the most ordered item regardless of city. Fresh produce followed closely, with tomatoes and onions consistently ranking among the top three items in Bengaluru, Mumbai and Delhi NCR. The data highlights how consumers are increasingly relying on instant delivery for daily kitchen essentials.
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At the same time, packaged snacks and beverages continued to see strong demand on the quick-commerce platform. Items like Bingo chips, Lay’s Magic Masala and Thums Up featured prominently, indicating that alongside essentials, impulse snacks and drinks remain a key part of rapid online shopping behaviour.
The scale of usage in 2025 was massive. Zepto’s app was opened over 3.46 billion times, delivery partners covered more than 2.45 billion kilometres, and the fastest delivery was completed in just 48 seconds. Consumers collectively saved an estimated ₹17,000 crore, while the highest single order placed during the year was worth ₹1.89 lakh.
City-level data revealed distinct shopping patterns. Bengaluru led with Nandini milk, tomatoes and Bingo chips, while Mumbai topped Amul milk, onions and Bisleri water—and consumed over 7.8 lakh litres of energy drinks. Delhi NCR showed strong demand for milk, onions and Lay’s, along with face masks and a split preference for guavas in North Delhi and avocados in South Delhi. Hyderabad stood out for Heritage milk, Osmania biscuits and quirky combinations such as sugar-free products ordered alongside sweets, reflecting both routine needs and unique city-specific habits.
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