Boston-based Mayday Health’s in-your-face defiance of threats from red-state governors has ratcheted up in recent months. Mayday shares information on to access abortion pills in all 50 states, with the goal to “empower people to make their own informed decision about their own bodies.”
Taunting Ron DeSantis and Florida Republicans, Mayday is currently sailing a boat in the Gulf of Mexico along the beaches from St. Pete’s to Clearwater for the month of August advertising mifepristone and misoprostol.
In West Virginia, Kentucky and Texas, Mayday recently began running over 120 abortion pill ads at gas stations in rural communities all over these states. On Instagram, they posted: “Just touched down in WV and KY—we’ll be here this week talking to folks affected by abortion bans. Shoot us a DM if you are in the area and want to meet up!”
Last week, a billboard truck advertised abortion pills at the Iowa State Fair. On Instagram, one person responded, “if i saw this it could make me feel so much safer. as a teen who has her abortion at 15, thank you for still being able to give women of all ages a choice.”
In Amarillo, Texas—where federal judge Matthew Kacsmaryk tried to ban abortion pills nationwide and where politicians tried to ban people from using local roads to get abortion care—Mayday has posted billboards and invited an ER doctor who lives in Amarillo to speak out why this message is important for his patients.
“Did you know that if you don’t want to be pregnant, you still have options,” said ER physician Dr. Fred Poage on Mayday’s Instagram page. “Women’s healthcare is continuously being assaulted, and their autonomy over their own body is being stripped away from the Dobbs decision to attempting to outlaw even driving to a different state for appropriate medical care. However, Mayday Health is an excellent resource for accessing information regarding birth control, morning after pills, abortion care and even gender affirming care. Remember, it is still your body. It is still your choice.”
They even taunted the Supreme Court judges who overturned Roe v. Wade by running advertisements in print newspapers in their hometowns on the anniversary of Roe falling. “We wanted to send them a message: abortion is more popular after Roe falling,” said Mayday. “Just a fraction of the American public knew that abortion pills even existed, and now well over half of the American people know that abortion pills are safe and effective.”
Near D.C., Mayday posted billboards reading, “Abortion Is More Popular Than Ever. Thanks Guys!” with a photo of the Supreme Court justices who voted to overturn Roe.
In May, at the Indy 500 in Indianapolis—the largest spectator sport in the world—Mayday flew an airplane over 4.2 million people for three days in a row, garnering press coverage from Axios to Breitbart to the Indy Star.
In all these ways, Mayday Health reminded people that abortion pills are available by telehealth no matter where you live.
The Mayday website refers people to five telehealth abortion providers operating from the eight states with telehealth provider shield laws that allow clinicians to serve people across the United States: Abuzz, Aid Access, The MAP, A Safe Choice and We Take Care of Us. These providers offer sliding scale fees with 3 to 5 day delivery.
Recent research reveals that between July 2023 and September 2024, Aid Access alone provided 118,338 medication abortion pill packs to residents of 2639 counties, of which 99,293 (84 percent) were in states with near-total bans or telemedicine bans. The MAP recently reported that they provided abortion pills to over 12,000 patients in the first five months of 2025.
According to the Society of Family Planning, shield state clinicians provided an average of 12,330 abortions per month in the final quarter of 2024, surging from a monthly average of 8,747 over the first quarter of 2024. By December 2024, abortions provided under shield laws totaled nearly 14,000 that month. Telehealth abortion has been a major factor in the persistent increase in the numbers of abortions in the United States since the overturning of Roe v. Wade.
Public information campaigns from Mayday Health and Plan C’s community road trip this summer are no doubt a major reason how people are finding out about their options.
Great Job Carrie N. Baker & the Team @ Ms. Magazine Source link for sharing this story.
