Brewery backed by Dirk Nowitzki, Dude Perfect to open Frisco spot this fall

The venue is expected to host a diverse lineup of events, including concerts, comedy shows and sumo wrestling.

FRISCO, Texas — Read this story and more North Texas business news from our content partners at the Dallas Business Journal.

A new brewery and entertainment destination will open its doors in Frisco this fall.

Rollertown Beerworks, co-founded by Jonathan Rogers and local radio hosts Ben Rogers and Jeff Wade, is expected to open in October, Jonathan Rogers said in an Aug. 5 email.

The $12 million facility broke ground in March 2024. Designed by PGAL Architects and built by Crossland Construction, the 50,000-square-foot venue will feature a two-story taproom, an outdoor beer garden, a large lawn and an entertainment stage. It will also become Rollertown’s new headquarters, instead of its current 3,500-square-foot location in Celina, located roughly 14 miles north of downtown Frisco. The Celina facility will remain open for brewing.

The new brewery is backed by notable local figures, including Dirk Nowitzki, Michael Young, Travis Frederick, Torii Hunter and Dude Perfect, the viral video game company that recently opened a new headquarters in Frisco. Among Rollertown’s offerings is “The Big German,” a beer named after Nowitzki.

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Felicia Ray Owens
Felicia Ray Owenshttps://feliciarayowens.com
Felicia Ray Owens is a media founder, cultural strategist, and civic advocate who creates platforms where power meets lived truth. As the voice behind C4: Coffee. Cocktails. Culture. Conversation and the founder of FROUSA Media, she uses storytelling, public dialogue, and organizing to spotlight the issues that matter most—locally and nationally. A longtime advocate for community wellness and political engagement, Felicia brings experience as a former Precinct Chair and former Chief Communications Officer of Indivisible Hill Country. Her work bridges culture, activism, and healing through curated spaces designed to inspire real change. Learn more at FROUSA.org

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