Brewery backed by Dirk Nowitzki, Dude Perfect to open Frisco spot this fall

The venue is expected to host a diverse lineup of events, including concerts, comedy shows and sumo wrestling.

FRISCO, Texas — Read this story and more North Texas business news from our content partners at the Dallas Business Journal.

A new brewery and entertainment destination will open its doors in Frisco this fall.

Rollertown Beerworks, co-founded by Jonathan Rogers and local radio hosts Ben Rogers and Jeff Wade, is expected to open in October, Jonathan Rogers said in an Aug. 5 email.

The $12 million facility broke ground in March 2024. Designed by PGAL Architects and built by Crossland Construction, the 50,000-square-foot venue will feature a two-story taproom, an outdoor beer garden, a large lawn and an entertainment stage. It will also become Rollertown’s new headquarters, instead of its current 3,500-square-foot location in Celina, located roughly 14 miles north of downtown Frisco. The Celina facility will remain open for brewing.

The new brewery is backed by notable local figures, including Dirk Nowitzki, Michael Young, Travis Frederick, Torii Hunter and Dude Perfect, the viral video game company that recently opened a new headquarters in Frisco. Among Rollertown’s offerings is “The Big German,” a beer named after Nowitzki.

Read the full story here.

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NBTX NEWS is a local, independent news source focused on New Braunfels, Comal County, and the surrounding Hill Country. It exists to keep people informed about what is happening in their community, especially the stories that shape daily life but often go underreported. Local government decisions, civic actions, education, public safety, development, culture, and community voices are at the center of its coverage. NBTX NEWS is for people who want clear information without spin, clickbait, or national talking points forced onto local issues. It prioritizes accuracy, transparency, and context so readers can understand not just what happened, but why it matters here. The goal is simple: strengthen local awareness, support informed civic participation, and make sure community stories are documented, accessible, and treated with care.

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