Cautious Shoppers Step Up Spending to Start Holiday Season

Posted on December 23, 2025

NEW YORK (AP) — Consumers stepped up gift giving during the first seven weeks of the holiday shopping season, yet uncertainty about the economy is making them more targeted in their buying. From Nov. 1 through Sunday, cash and credit card sales rose 4.2%, which is less than the 4.8% increase during the same period a year ago, according to Visa’s Consulting & Analytics division. When adjusted for inflation, retail sales rose a more modest 2.2% for the first seven weeks of the holiday period, according to Visa’s U.S. principal economist Michael Brown. That compares with the inflation-adjusted 3% last year.

(Copyright 2025 The Associated Press. All Rights Reserved.)

Great Job & the Team @ News Talk WBAP-AM for sharing this story.

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NBTX NEWS is a local, independent news source focused on New Braunfels, Comal County, and the surrounding Hill Country. It exists to keep people informed about what is happening in their community, especially the stories that shape daily life but often go underreported. Local government decisions, civic actions, education, public safety, development, culture, and community voices are at the center of its coverage. NBTX NEWS is for people who want clear information without spin, clickbait, or national talking points forced onto local issues. It prioritizes accuracy, transparency, and context so readers can understand not just what happened, but why it matters here. The goal is simple: strengthen local awareness, support informed civic participation, and make sure community stories are documented, accessible, and treated with care.

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