OpenAI has introduced its most affordable subscription yet, ChatGPT Go, priced at ₹399/month and launched first in India. The plan offers 10x higher message limits, 10x more image generations, file uploads, and double the memory compared to the free tier. Users can now also pay directly in Indian Rupees via UPI, making access more seamless. Head of ChatGPT, Nick Turley, announced that India is the first test market for this rollout, with global expansion to follow after user feedback.
ChatGPT Go – India’s ₹399 AI Plan
Features & Specs:
GPT-5 Access – latest AI for reasoning & content creation
Enhanced Memory – longer context retention, personalized interactions
10× Higher Usage Limits – more messages, image generations, and file uploads than… https://t.co/ILQXJIETyI
— Deepanshu Rathi (@drathi_10) August 19, 2025
OpenAI has expanded payment options in India, allowing users to subscribe to ChatGPT Plus for ₹1,999 and ChatGPT Pro for ₹19,900, alongside the newly launched ChatGPT Go plan. India, OpenAI’s second-biggest market, is now seeing localized pricing in rupees, including support for UPI payments. This move highlights the company’s push to widen its paid subscriber base at a time when most of its 700 million weekly users remain on the free tier.
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While ChatGPT Go is positioned as an affordable entry-level subscription, OpenAI has not disclosed exact usage limits for the plan. Based on the company’s earlier clarification, free-tier users currently get 10 GPT-5 standard messages every 5 hours and 1 GPT-5 Thinking message per day. A 10x multiple of this could theoretically grant Go subscribers 100 GPT-5 standard messages per 5 hours and 10 GPT-5 Thinking messages daily, but this hasn’t been confirmed.
OpenAI just launched chatgpt Go in india at ₹399/month, allowing users to pay in rupees instead of US dollars. pic.twitter.com/j6sgk4OoZu
— Parth Malankiya (@parthnmalankiya) August 19, 2025
There is also some ambiguity, as OpenAI’s initial GPT-5 launch had capped usage at 80 messages every 3 hours for the standard model and 200 Thinking model messages per week. This inconsistency suggests that the actual Go plan limits may differ from a simple 10x scale-up. The lack of clarity points to OpenAI still experimenting with message allocations across subscription tiers.
In terms of features, ChatGPT Go falls short on personalization. While GPT-5 introduced new personalities — Cynic, Robot, Listener, and Nerd — these remain exclusive to Plus, Pro, Team, and Enterprise users. For now, Go subscribers get the benefit of affordability and enhanced limits but miss out on the customization perks of higher-tier plans.
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