Chris Brown and Live Nation are facing a lawsuit from a Miami-based retailer called Breezy Swim, which claims the R&B star’s Breezy Bowl XX stadium world tour rips off its trademarks with “copy-cat branding.”
The lawsuit arrives Wednesday (July 30) in Miami federal court, the very day that Brown is set to launch the North American leg of his Breezy Bowl XX tour at the city’s LoanDepot Park. The tour, which celebrates the 20th anniversary of Brown’s self-titled debut album, began in Europe this past June with promotion from Live Nation.
Breezy Swim, which has operated out of Miami since 2018, takes particular issue with Brown bringing his tour to the city. The swimwear company says it’s staged an annual runway show in Miami called “Breezy Bowl” since 2023, and Brown’s show threatens to confuse consumers and dilute its brand.
“A routine Google search of ‘Breezy Bowl’ displays Breezy Swim’s 2023–2024 runway shows directly beside Chris Brown’s 2025 ‘Breezy Bowl’ merchandise,” reads the legal complaint. “Compounding the overlap, Brown’s tour advertises its official ‘Breezy Bowl’ after-party at LIV Nightclub — the identical Miami venue that hosted plaintiff’s Breezy Bowl on July 21, 2024. Customers have even asked if Chris Brown will attend Breezy Swimwear’s ‘Breezy Bowl’ event.”
Breezy Swim also claims Brown has infringed its trademarks by selling swimwear branded with Brown’s “Breezy” nickname as merch for the tour. This includes bikinis emblazoned with the moniker “Team Breezy” and one-piece swimsuits with the logo “Breezy Bowl XX.”
The lawsuit names Brown’s merchandise partners, Merch Traffic and Shopify, as defendants alongside the singer and Live Nation. Breezy Swim is asking for monetary damages, plus a court injunction that would block the use of its trademarks for both the tour and merch sales.
Related
“Big names shouldn’t be allowed to steamroll the small businesses that feed families and drive our local economy,” says Breezy Swim’s attorney, John Hoover, in a statement sent to Billboard on Wednesday. “Fame doesn’t put anyone above the law.”
Reps for Brown, Live Nation, Merch Traffic and Shopify did not immediately return requests for comment.
These trademark infringement claims are not the first legal issues to plague the Breezy Bowl XX tour. The tour’s future was thrown into question in May, when Brown was arrested in the U.K. for allegedly attacking a music producer with a bottle at a London nightclub in 2023.
It was initially unclear whether Brown would be able to go forward with the tour following his arrest, but he was ultimately granted release on a $6.7 million bail package and given permission to travel for the concerts. The singer has appeared in court during breaks between shows to plead not guilty to the criminal charges.
Great Job Rachel Scharf & the Team @ Billboard Source link for sharing this story.
