In this new entry in our ‘Diamonds In The Rough’ category, we would like to introduce you to frequenly featured, upcoming artist J. Eka and his brand new single titled “Do U Mind?”.
South East London’s own J. Eka returns with “Do U Mind?”, a soulful, throwback-infused single that glows with warmth and cultural resonance. Produced by long-time collaborator ETRNL — the creative force behind Talk Less, Gone, and Does He Know? — the track marks another standout in J. Eka’s growing catalog of nuanced, culture-forward releases.
With “Do U Mind?”, J. Eka blurs the lines between early 2000s nostalgia and modern reflection. Anchored by a shimmering Y2K-era sample and crisp UK drums, the song evokes the familiar intimacy of old-school mixtapes, late-night Morley’s runs, and the kind of romance that blossomed over long conversations — not quick-fire DMs. It’s a soft summer anthem with real emotional weight.
The production offers just enough space for J. Eka to flex his signature lyrical finesse. His delivery is calm, measured, and precise, layering punchlines and personal insights into a breezy but meaningful reflection on connection and presence in today’s fast-paced, hyper-digital world.
Following the success of Waterfall, which drew acclaim from GUAP, Capital Xtra, and Fame Magazine, “Do U Mind?” continues J. Eka’s streak of sonic storytelling that’s as stylish as it is sentimental. This latest single deepens his exploration of identity, relationships, and memory — all while keeping the energy effortlessly cool.
Known for his genre-bending fusion of rap, R&B, and cultural commentary, J. Eka has been carving out his own lane since launching his music career in 2012. With support from BBC 1Xtra, Wonderland, MixtapeMadness, Vogue, and more, he’s become not just a musical talent but a fashion-forward figure alongside stylist and creative partner Lala Roswess. Together, they’re reshaping the way London’s emerging artists show up — both sonically and visually.
With “Do U Mind?”, J. Eka doesn’t just look back — he reimagines. Nostalgia never sounded this fresh.
Listen below:
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