Media Matters searched transcripts in the SnapStream video database for all original programming on Fox News Channel for any of the terms “Sydney,” “Sweeney,” “American Eagle,” “jeans,” or “denim” within close proximity of any of the terms “ad,” “advertisement,” “commercial,” “fall,” “campaign,” “genes,” “eugenics,” “boobs,” “blue,” or “Nazi,” as well as searching for any mention of “Epstein” or “Maxwell,” from July 28, 2025, through 12 PM ET on July 31, 2025
We timed segments, which we defined as instances when either the American Eagle 2025 fall ad campaign featuring Sydney Sweeney or the ongoing Jeffrey Epstein story were the stated topics of discussion or when we found significant discussion of either story. We defined significant discussion as instances when two or more speakers in a multitopic segment discussed either story with one another.
We also timed mentions, which we defined as instances when a single speaker in a segment on another topic mentioned either story without another speaker engaging with the comment, and teasers, which we defined as instances when the anchor or host promoted a segment about either story scheduled to air later in the broadcast.
We additionally searched transcripts in the Kinetiq video database for all original programming on CNN, Fox News Channel, MSNBC, and Newsmax for either of the terms “Epstein” or “Sydney Sweeney” from July 28, 2025, through noon ET July 31, 2025. We counted each instance of each term as a single mention.
Great Job Media Matters for America & the Team @ Media Matters for America Source link for sharing this story.
