Consumer watchdog, the CCPA (Central Consumer Protection Authority) had imposed a penalty of Rs 10 lakh on Rapido for misleading advertising.
CCPA, took suo motu cognisance of Rapido’s two ad campaigns — ‘Guaranteed Auto’ and ‘AUTO IN 5 MIN OR GET ₹ 50.’ The watchdog found they were “misleading” directing the ride-hailing service to discontinue immediately. CCPA’s directions were issued under various sections of the Consumer Protection Act, 2019. The CCPA statement read,
“It may be noted that Rapido offers its services in over 120 cities, and the impugned advertisement ran for at least 548 days (approximately 1.5 years), being propagated in multiple regional languages across the country. Therefore, the CCPA finds it necessary to impose a penalty to safeguard the interests of consumers.”
It added,
“Discontinue the misleading advertisement with immediate effect. In light of the nature of the violations detailed in the foregoing paragraphs, it is necessary that the opposite party [Rapido] is directed to pay a penalty of Rs 10,00,000 for publishing misleading advertisement and unfair trade practice.”
Ensure compensation to consumers and discontinue misleading advertisements: CCPA@jagograhakjago pic.twitter.com/bdzNSaovAO
— All India Radio News (@airnewsalerts) August 21, 2025
#FLASH: CCPA fines Rapido ₹10 lakh for misleading ads on its “Auto in 5 min or get ₹50” offer.
Ads ran across 120+ cities for 1.5 years. Rapido directed to stop deceptive campaigns & reimburse affected consumers.
Reports @JRNNihal #CCPA #ConsumerRights #Rapido… pic.twitter.com/ST1Uk6vUJA
— The New Indian (@TheNewIndian_in) August 21, 2025
CCPA fines #Rapido Rs 10 lakh for misleading ads, orders refunds to consumers.
For the latest news and updates, visit: https://t.co/by4FF5o0Ew pic.twitter.com/rYRj7QU1Jz
— NDTV Profit (@NDTVProfitIndia) August 20, 2025
Ensure compensation to consumers and discontinue misleading advertisements: CCPA
Read more: https://t.co/VfpLEqkdjO…
— PIB India (@PIB_India) August 21, 2025
Protecting Consumers, Ensuring Accountability.
In a firm move to protect consumers, the Central Consumer Protection Authority (CCPA) has levied a ₹10 Lakh penalty on Rapido for misleading advertisements, directing the company to compensate affected users and immediately stop… pic.twitter.com/Mu009hwlEs
— Pralhad Joshi (@JoshiPralhad) August 21, 2025
Reactions poured in with netizens slamming the ride hailing service. A few users suggested similar actions against quick commerce companies like Zepto as well. One user wrote, “Zepto should also be fined in similar fashion for their dark practices.” Yet another remarked, “Classic bait and switch. Rapido’s ‘guaranteed’ turned out to be a guarantee of nothing but complaints.”
Zepto should also be fined in similar fashion for their dark practices
— Everyday Pursuits (@evrydaypursuit) August 20, 2025
Classic bait and switch. Rapido’s ‘guaranteed’ turned out to be a guarantee of nothing but complaints.
— Niveditha Hariharan | നിവേദിത ഹരിഹരൻ (@hariniv2505) August 21, 2025
@ZeptoNow should be next.
— Aditya (@the_og_user) August 21, 2025
See Also: Amitabh Bachchan’s Flipkart Ad Upsets All India Traders, Urge CCPA To Fine Actor For Rs 10 Lakhs
Great Job James Paul & the Team @ Mashable India tech Source link for sharing this story.
