Shah Rukh Khan, aka Bollywood’s Badshah and his son Aryan Khan’s luxury brand D’YAVOL joined hands with aclobev (alcoholic beverage) company Radico Khaitan and Zerodha’s Nikhil Kamath for a premium liquor brand—D’YAVOL Spirits.
Shah Rukh Khan shared the update on his social media profile along with a picture of the collective involved in the new spirited venture. Son Aryan Khan also announced the partnership on Instagram, stating, “A new alliance, and a bigger ambition. D’YAVOL x Radico Khaitan x Nikhil Kamath come together to reach new milestones and pave the way for luxury spirits.”
Shah Rukh Khan remarked at the launch, “Every great idea needs the right energy behind it. With Abhishek’s experience, Nikhil’s passion, and our creative instinct at D’YAVOL, we are building something bold, relevant, and future-facing.”
Nikhil Kamath of Zerodha stated, “The meaning of ‘premium’ is changing—it is no longer defined by geography. Tomorrow’s best brands will be built on history, culture, and craftsmanship. That’s what excites me about D’YAVOL — an Indian brand with the intent and ability to compete anywhere in the world.”
Nikhil Kamath also has a 5% stake in the SRK’s spirit brand.
The first product from the luxury alcohol brand will be a premium tequila.
A new alliance, and a bigger ambition. D’YAVOL x Radico Khaitan x Nikhil Kamath come together to reach new milestones and pave the way for luxury spirits. pic.twitter.com/8JIeqYxKNG
— Shah Rukh Khan (@iamsrk) August 13, 2025
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