My first thought when I heard Spotify had launched a messaging service was, “Why?” But, after looking into it a bit more, I’m intrigued at the idea of sharing recommendations within the app.
So, what is Spotify’s new Messages feature? Basically, like Instagram, TikTok and other social media platforms, Spotify is creating a way for you to share content and thoughts from within its app. You can send playlists, songs and podcasts without having to use a link on another platform.
You can see the Messages feature by clicking on your profile photo. Spotify should recommend accounts you’ve interacted with before, whether for creating a playlist, joining a jam or sharing a family plan. You can start a conversation there or by clicking the share button on any piece of content within Spotify. This tab is also where you can return to chats and approve message requests.
Spotify claims that it wants Messages to “complement” other sharing options, like posting a song to social media, rather than serve as a replacement. But, if you find switching apps a bit clunky, then this is a good alternative for sending content.
However, it’s not clear exactly who can use the new feature. According to Spotify, Messages will start rolling out this week to both free and premium users who are over the age of 16. But, the feature is limited to mobile devices in “select markets.”
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