Tag: Marketing
Founder of $100 million company says she quit her day job to rebuild her father’s Cape Cod chip empire—and there ‘wasn’t time’ to worry about nepotism | Fortune
Serial entrepreneur Nicole Bernard Dawes seemed destined to build million-dollar food brands. As a kid, she grew up working the counter of her mother’s...
Meet the ‘incubators’ that build Hollywood’s celebrity-owned brands
In the mid-2010s, the actor Shay Mitchell began to spend as much time at 30,000 feet as she did on land, which is to...
I’m an expert in viral marketing and make my bones reaching Gen Z. The American Eagle and e.l.f. ragebait is just gasoline on the fire
What in the marketing department is going on?
That’s what many people have been asking themselves after American Eagle dropped its “blue jeans” Sydney Sweeney...
‘Weaponization of a sandwich’ — Subway’s footlong is becoming an icon of resistance against Trump’s D.C. police takeover
Subway was thrown—literally—into the spotlight after a D.C. resident and then-Justice Department employee hurled one of the sandwich chain’s footlongs at a federal officer,...
MAHA is reshaping Amazon and other consumer packaged goods companies’ supply chains more than tariffs right now, manufacturing platform CEO says
U.S. consumer packaged goods (CPG) giants are racing to get ahead of President Donald Trump’s Make America Healthy Again movement. Looming food regulatory changes...
Chili’s has poured $105 million into its marketing budget in just 3 years—and sales are sizzling
“Chili’s is officially back, baby back,” Brinker CEO Kevin Hochman said in the company’s fourth-quarter earnings report released Wednesday, a nod at the beloved...
What CMOs wish their CEOs knew
– Marketing moves. Earlier this year, I had the pleasure of moderating a conversation between three high-level, repeat CMOs at March Capital’s annual Montgomery...
I went from side-hustling to running a $27 million-a-year marketing agency that works with MrBeast: Here’s my most important investment
Being in the C-suite is a high-pressure job with long hours, board responsibilities, and intense scrutiny. But what is it like to be a...
As AI comes for entry-level gigs, Whole Foods exec says the $13.7 billion grocer is reviving artisans with butcher, cheese, and bakery apprenticeships
As AI rapidly disrupts white-collar roles, many workers are scrambling to find a career that is safe from complete automation. Now, skilled traditional trade...
More retailers are opening coffee shops to appeal to customers who may not want to spend the big bucks—but still want a cup of joe
Café Dior in Chengdu. Carhartt Coffee in London. Santander Work Café in Brooklyn.
Around the world, brands ranging from luxury fashion houses to workwear to...