Raksha Bandhan is more than just a festival, it’s a celebration of bonds, shared childhoods, inside jokes, and unconditional love between siblings. And this year, Amazon Pay is helping you make it even more special. How? By turning digital gifts into something deeply personal and emotional.
With its newly launched personalisation feature, Amazon Pay now lets you customise e-Gift Cards by adding your own photos or artwork. Imagine sending your sibling a gift card that includes a snap from your last family trip, or a childhood drawing only the two of you understand. It’s a small gesture, but it turns a digital card into something far more memorable.
And if you’re the kind who leaves things to the last minute (no judgment, we’ve all been there), Amazon has your back. The brand has rolled out a dedicated Raksha Bandhan Store on Amazon.in, a one-stop festive shop. From handcrafted rakhis and traditional sweets to fashion deals and electronics, it’s everything you need to celebrate, all under one digital roof.
But Amazon didn’t stop at digital. For those who prefer tangible gifts, new luxury packaging options like elegant envelopes, gift boxes, and even designer greeting cards are now available. Want to keep it green? Choose Amazon’s seeded paper gift card, once planted, it grows into a beautiful plant. Thoughtful, sustainable, and symbolic of the bond you’re celebrating.
Adding to the festive vibe are animated e-Gift Cards that light up the screen with cheerful Rakhi-themed designs. Whether you’re sending love across the country or just across town, these animated cards bring colour and joy to your message.
And clearly, the idea is catching on. With over 1.34 billion gift cards sold and an 18% year-on-year growth in customer spending, digital gifting is becoming a mainstream way to show you care. Whether your sibling is into fashion, gadgets, or gourmet snacks, they can redeem these cards across 300+ premium brands, including Tanishq, Big Basket, BookMyShow, MakeMyTrip, and many more.
This Raksha Bandhan, Amazon Pay makes it easier to bridge the distance, add a personal touch, and say “I’m thinking of you” in a way that truly matters.
Because sometimes, the best gifts aren’t things, they’re memories, made digital.
Great Job Omair Pall & the Team @ Mashable India tech Source link for sharing this story.
