Threads tests a way to share long-form text on the platform | TechCrunch

Threads is testing a new feature that makes it easy to share long-form text on the social network, Meta confirmed to TechCrunch on Thursday. The feature lets users attach a block of text to a post instead of creating a thread of several different posts when looking to share more in-depth thoughts and ideas.

App researcher Radu Oncescu first spotted the new “text attachment” feature on iOS and shared a screenshot of it. According to the app’s description of the new feature, it’s designed to allow users to “attach longer text and get creative with styling tools to share deeper thoughts, news snippets, book excerpts, and more.”

The ability to share long-form content could help Threads retain creators and writers who want more distribution for articles that would otherwise be posted on their blogs or newsletter platforms like Substack. The feature also gets rid of the need for workarounds when looking to share text that goes beyond the word limit for posts, such as sharing a screenshot of a block of text in your phone’s Notes app.

Threads user Robert P. Nickson shared a post using the feature to show what it looks like to viewers. A snippet of the long-form text is displayed in a gray box within the post, which people can then click on to read and scroll through the full content.

Threads competitor X already offers a way for users to share long-form content on the platform with “Articles.” While X’s feature is only available for Premium subscribers, Threads’ feature is accessible to everyone, but that could change in the future.

Additionally, Threads only allows users to share text, whereas X’s lets people incorporate images and videos. Considering that the feature is still in the testing phase, it’s possible that Threads could add support for multimedia in the future.

Meta says it plans to bring this to more users in the future.

Support for long-form posts is the latest addition among a series of new features Threads has introduced over the past year, including DMs, fediverse integrations, custom feeds, AI enhancements, and more.

Threads recently topped 400 million monthly active users just two years since its launch. X, on the other hand, has north of 600 million monthly active users, according to previous statements made by former CEO Linda Yaccarino.