Why Wingstop Stock Is Flying High Today | The Motley Fool

Wingstop crushed Wall Street’s expectations in the second quarter, and is taking steps to overcome macroeconomic challenges.

Shares of Wingstop (WING 26.34%) fluttered higher on Wednesday, following a strong earnings report. Wingstop opened the trading session 29.2% higher, backing down to a still-impressive 26.1% gain as of 2:20 p.m. ET.

Image source: Getty Images.

Wingstop’s Q2 by the numbers

The chicken-based restaurant chain saw systemwide sales rise 14% year over year in the second quarter. After filtering through Wingstop’s franchisee operations, the company’s revenue increased 12% to $174.3 million. Adjusted earnings per diluted share inched up from $0.93 to $1. Your average Wall Street analyst would have settled for earnings near $0.87 per share on revenue in the neighborhood of $173.4 million.

Building new stores and refreshing the old ones

Wingstop’s management argued that the company’s store network expansion is working. Wingstop opened 129 net new locations in the second quarter, and intends to continue this “record pace” for the foreseeable future. The total store network now stands at 2,818 locations.

It’s not all roses and chicken tenders, though. Same-store sales fell 1.9%, reflecting tight consumer budgets in this unpredictable economy. However, there’s a fix on the way.

Wingstop has been testing a new operating model in its company-owned stores, demonstrating shorter ticket completion times and robust same-store growth in the test kitchens. The Wingstop Smart Kitchen solution is rolling out to franchised locations over the next few quarters, with about 1,000 conversions already completed.

Keep an eye on Wingstop’s same-store growth to monitor the impact of this data-driven operating model.

Great Job newsfeedback@fool.com (Anders Bylund) & the Team @ The Motley Fool Source link for sharing this story.

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Felicia Ray Owens
Felicia Ray Owenshttps://feliciarayowens.com
Felicia Ray Owens is a media founder, cultural strategist, and civic advocate who creates platforms where power meets lived truth. As the voice behind C4: Coffee. Cocktails. Culture. Conversation and the founder of FROUSA Media, she uses storytelling, public dialogue, and organizing to spotlight the issues that matter most—locally and nationally. A longtime advocate for community wellness and political engagement, Felicia brings experience as a former Precinct Chair and former Chief Communications Officer of Indivisible Hill Country. Her work bridges culture, activism, and healing through curated spaces designed to inspire real change. Learn more at FROUSA.org

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