Hello Reader,
We are seeing big shifts in how this society is operating. It is moving more and more into business first and people who? But as it flows we must flow with it in a way that benefits us. And as Black women are moving away from the corporate environments, by choice or not, entrepreneurship is on the rise. We have acquired skills, knowledge, and education unmatched by anyone. Yep we are bad asses. Say that to yourself 5 times.
Business success requires three elements: a solid idea, a strong infrastructure, and star-power visibility. Out of the three, visibility is the force that brings your ideas, products, and services into the hands of the right clients.
Here is where most entrepreneurs get stuck. They spend too much time in the ideation phase, buried in research or comparative analysis. But the truth is, the only way to know if your idea will fully support your clients is to launch it. And here is where so many make the mistake—believing the launch begins when the product goes on sale.
The launch starts long before that moment.
Think about Pepsi. When they release a new drink, the product showing up on shelves is the last step. The real launch begins six months earlier. Campaigns are built. Stories are told. Audiences are primed. Visibility becomes the runway. That runway is what carries the product into the spotlight.
Big companies know this. They begin preparing for Black Friday in March. They build anticipation, craft messaging, and create campaigns that shape the story before a single product drops.
Entrepreneurs have to think the same way. Whether you are planning a conference, opening a boutique, or releasing a cookie at your bakery, your visibility ecosystem is the true foundation of your launch.
Because here is the truth: you are not just the founder. You are the brand. You are the business. You are both PepsiCo and the soda.
And in this era, people want more than a transaction. They want leaders who are relatable and accessible. They want to follow people who share their values and their story.
When you lose that story, you lose your audience.
Look at Essence magazine. Once a trusted voice, now facing boycotts because leadership shifted the story. Their core audience no longer sees themselves reflected in the brand, and the disconnect is costing them everything.
This is why visibility is not just about being seen. Visibility is about how you communicate, who you are speaking to, and what story you are telling.
Storytelling. Communication. Visibility. These are the three elements of your Visibility Game Plan. And without them, your launch is just another product on a shelf.
Have a great day, and envision you visibility game plan.
With kind regards,
Monica
Great Job monicaamplified@gmail.com & the Team @ Black Women Amplified: Podcast | Newsletter | Shop | Community for Black Women Source link for sharing this story.
